Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.
Thirty top CEOs made it to Barron's "Profiles of the Worlds Best CEOs" list. The profiles provide close-ups of top leaders worldwide, including CEOs from consumer goods companies such as Anheuser-Busch InBev, Under Armour, Nike, Dr Pepper Snapple Group and Starbucks.
As we kick off the new year and reflect on major trends impacting the industry, it’s impossible to deny that we’re at a critical turning point. Consumers rule our world, and capitalizing on the ever-changing needs of today’s digital consumer is key.