Vivek Raj, vice president of retail & consumer goods at Tech Mahindra, talks about the opportunities that the Internet of Things is bringing to all aspects of the consumer goods business at CGT's 2016 Consumer Goods Business & Technology Leadership Conference.
Over the last few years technology solution and service providers have been trying to become increasingly industry focused. This has manifested itself in different ways, from lip-service messaging changes, expensive re-branding exercises to full-fledged organizational restructuring along industry verticals.
The editors at CGT have handpicked a small group of additional technology companies that consumer goods organizations should consider when looking to solve their unique IT and business needs.
Their distinctive business models and intriguing offerings — like an artificial intelligence-based perso
On June 1, consumer goods executives met to discuss strategies that begin and end with the consumer. With social media being a major part of the conversations happening at the 12th annual Consumer Goods Sales & Marketing Summit, it seems a natural fit to cover the top 20 tweets of the event.
Women account for 85 percent of all consumer purchases, but not even 30 percent of today’s retail industry leaders are women.
Hand in hand with retail’s struggle to retain female employees, is the industry’s challenge to respond to its evolving shopper demands.
Nearly 47.3 million homes have already made artificial intelligence (AI) units a part of the family. Researchers project that by 2022, over 50% of U.S. households will have one, and 5 billion AI assistants will be installed on smartphones worldwide.
The Path to Purchase Institute seeks a Director, Member Development, responsible for building and
strengthening our Retailer and Brand membership community, including recruiting new members and
driving membership engagement through, among other things, improved site usage, membership
upgrades, and event participation.
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Key elements of effective shopper marketing include: