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SmartParts

11/04/2019 -
The machine-to-machine factory automation product had 100% read accuracy during trials with the global manufacturer.

03/20/2019 -
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.

10/01/2019 -
I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.

04/24/2019 -
Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.
Bazaarvoice and Influenster

08/28/2019 -
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.
Brady Duncan, MadTree Brewing Co. Co-Founder

03/12/2019 -
MadTree Brewing co-founder Brady Duncan will give a startup’s perspective on analytics during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

01/23/2019 -
Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.

01/02/2019 -
Procter & Gamble’s Gillette Venus launched an ad campaign called “My Skin, My Way” – a new approach by the brand to focus more on women themselves, their diversity and their stories, and celebrated women who challenge conventional thoughts of femininity.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

08/01/2019 -
Manufacturer: Procter & Gamble Lead Agency: Blue Chip Marketing Worldwide 2019 Shopper Marketing Effie Award: E-Commerce (Bronze) Looking for a way to connect with Millennials, Procter & Gamble created a promotion that introduced a new way of shopping for Millennials – buy b

10/16/2019 -
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

03/25/2019 -
Facebook data scientist Reiko Yoshida and Maria Macuare, vice president, data & analytics, Campbell Soup Co., are among the panel of executives that will weigh in on how companies can use advanced analytics to attack the biggest business opportunities at an April 25 panel discussion at the Retail & Consumer Goods Analytics Summit.

03/28/2019 -
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

08/19/2019 -
Take a look back at the top five in-store displays spotted at Walmart in July.

08/01/2019 -
Manufacturer: Procter & Gamble Lead Agency: Saatchi & Saatchi 2019 Shopper Marketing Effie Award: Seasonal/Event (Bronze) Vicks needed a Walmart-specific campaign to keep the brand top of mind during stock-up season and make Walmart a mom’s go-to destination during the peak

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

01/04/2019 -
Procter & Gamble celebrated the new year by spotlighting health and wellness in its January edition of brandSaver.

01/10/2019 -
Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.

02/01/2019 -
Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

08/06/2019 -
Procter & Gamble went back to school for its August edition of brandSaver.
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