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01/30/2019 -
The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

02/25/2019 -
Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.
2019 Guide to Shopper Marketing Agencies

08/28/2019 -
The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

02/21/2019 -
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

08/01/2019 -
Manufacturer: American Pet Nutrition Lead Agency: The Mars Agency 2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold) As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a

12/01/2019 -
Dorothy Daniel is one of three Women of Excellence honorees in the “Rising Star” category.

09/01/2019 -
By drone, by robot, by driverless car ... autonomous vehicles are primed to change how consumers receive products at their doorstep.

10/16/2019 -
The Path to Purchase Institute has named the nominees for the 2019 Women of Excellence Awards.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

02/21/2019 -
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

03/19/2019 -
IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

03/18/2019 -
​​​​​​​Patti Conti has been at the helm of HMT Associates for nearly two decades. She founded the agency in 2002 based on her passion for connecting consumers to brands.

03/18/2019 -
​​​​​​​As senior vice president of shopper engagement for The Marketing Arm, Jay Evans oversees the agency’s PepsiCo shopper marketing work and its new business opportunities in shopper.

03/18/2019 -
Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

03/18/2019 -
Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.
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