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01/08/2019 -
A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

10/01/2018 -
CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

09/11/2018 -
Walgreens thrust "cosmetics, nails & accessories" into the spotlight in recent weeks, dangling a "buy 2, get 3rd free" offer valid Aug. 26 through Sept. 22.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

05/13/2019 -
Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

10/24/2018 -
Amazon is taking showrooming to a new level by partnering with Hearst Corp.'s Good Housekeeping to open a cashierless pop-up store dubbed GH Lab, where purchases are facilitated by SmileCode mobile technology.

10/03/2018 -
At a keynote presentation during the Path to Purchase Expo, Facebook's director of CPG, shopper marketing and e-commerce Dave Sommer asserted that a "mobile first" approach will be integral to figuring out the future of shopper marketing for CPG companies and retailers.

11/16/2018 -
CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

03/19/2019 -
IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

03/18/2019 -
​​​​​​​Patti Conti has been at the helm of HMT Associates for nearly two decades. She founded the agency in 2002 based on her passion for connecting consumers to brands.

03/18/2019 -
​​​​​​​As senior vice president of shopper engagement for The Marketing Arm, Jay Evans oversees the agency’s PepsiCo shopper marketing work and its new business opportunities in shopper.

03/18/2019 -
Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

03/18/2019 -
Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.
MOjO Marketing Collaboration Center

03/08/2019 -
MOjO Marketing has opened its Creative Colloboration Center in Bentonville, Arkansas.
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