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04/24/2018 -
The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.

07/17/2018 -
The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

06/14/2018 -
Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.

07/08/2019 -
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

08/15/2018 -
A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.

06/20/2018 -
Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.
2018 Standout SMBs

04/12/2018 -
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

02/20/2019 -
Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.
The 2018 Guide to Shopper Marketing Agencies

08/13/2018 -
The 2018 Guide to Shopper Marketing Agencies features in-depth profiles from 22 leading companies.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

01/15/2019 -
For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.

11/27/2018 -
Women account for 85 percent of all consumer purchases, but not even 30 percent of today’s retail industry leaders are women.  Hand in hand with retail’s struggle to retain female employees, is the industry’s challenge to respond to its evolving shopper demands.

10/10/2018 -
Download the 2019 Shopper Marketing Publishing Schedule here. 

07/15/2018 -
The Path to Purchase Institute seeks a Director, Member Development, responsible for building and strengthening our Retailer and Brand membership community, including recruiting new members and driving membership engagement through, among other things, improved site usage, membership upgrades, and event participation.

05/01/2019 -
Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.
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