Women account for 85 percent of all consumer purchases, but not even 30 percent of today’s retail industry leaders are women.
Hand in hand with retail’s struggle to retain female employees, is the industry’s challenge to respond to its evolving shopper demands.
Nearly 47.3 million homes have already made artificial intelligence (AI) units a part of the family. Researchers project that by 2022, over 50% of U.S. households will have one, and 5 billion AI assistants will be installed on smartphones worldwide.
The Path to Purchase Institute seeks a Director, Member Development, responsible for building and
strengthening our Retailer and Brand membership community, including recruiting new members and
driving membership engagement through, among other things, improved site usage, membership
upgrades, and event participation.
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Key elements of effective shopper marketing include:
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.