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07/17/2018 -
The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

07/08/2019 -
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

08/15/2018 -
A quartet of industry professionals — Lee Applbaum of Patron, Antonio Lucio of HP, Scott Parker of Atkins Nutritionals and Justin Woolverton of Halo Top — rounds out this year’s crop of top marketers.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

11/27/2018 -
Women account for 85 percent of all consumer purchases, but not even 30 percent of today’s retail industry leaders are women.  Hand in hand with retail’s struggle to retain female employees, is the industry’s challenge to respond to its evolving shopper demands.

07/15/2018 -
The Path to Purchase Institute seeks a Director, Member Development, responsible for building and strengthening our Retailer and Brand membership community, including recruiting new members and driving membership engagement through, among other things, improved site usage, membership upgrades, and event participation.

05/01/2019 -
Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.

04/23/2019 -
The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.

04/19/2019 -
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase. Key elements of effective shopper marketing include:  an organizational

04/19/2019 -
Free subscriptions to Shopper Marketing magazine are available to qualified U.S.

05/19/2019 -
A collection of Path to Purchase Institute White Papers produced in collaboration with industry partners

04/17/2019 -
Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

04/16/2019 -
Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

04/10/2019 -
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

04/09/2019 -
Consumer Goods Technology and the Path to Purchase Institute announced that Fractal Analytics, a global leader in artificial intelligence and analytics that power decision-making in Fortune 500 companies, is the title sponsor for the 2019 Retail & Consumer Goods Analytics Summit.

04/02/2019 -
Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.
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