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11/16/2018 -
General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

10/10/2018 -
Publix united 15 brands last month for a "Street Cuisine Sale."

10/26/2018 -
Ahold Delhaize's Food Lion is running its second annual October fundraiser for veterans group Hope for the Warriors, this year tying donations to bulk purchases.

08/01/2019 -
Manufacturer: General Mills Lead Agency: Shopperworks 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze) General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper

09/26/2018 -
Ahold Delhaize's Hannaford is tying in to the Food Marketing Institute Foundation's designation of September as "National Family Meals Month" with a "Family Meals" sweepstakes.

12/03/2018 -
The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.
Albertsons Performance Media

04/04/2019 -
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

03/04/2019 -
With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

11/28/2018 -
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

03/15/2019 -
Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.

01/16/2019 -
The digital experience is aimed at recreating in-store browsing while driving e-commerce growth in the dairy category.

11/27/2018 -
Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.

04/01/2019 -
Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

10/11/2018 -
H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

09/24/2018 -
Target staged a "Fun Run" sale last week, leveraging its "Target Run" marketing platform to shine a spotlight on multiple weeklong Cartwheel deals across various categories.

08/01/2019 -
Manufacturer: American Pet Nutrition Lead Agency: The Mars Agency 2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold) As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

12/13/2018 -
The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

11/19/2018 -
Julie Lynn York is one of three 2018 Women of Excellence honorees in the “Leadership” category.

02/25/2019 -
Working with Eversight, brands can test with consumers and optimize offers.
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