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08/01/2019 -
Manufacturer: General Mills Lead Agency: Shopperworks 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze) General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper

12/03/2018 -
The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.
Albertsons Performance Media

04/04/2019 -
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

03/04/2019 -
With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

11/28/2018 -
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

03/15/2019 -
Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.

01/16/2019 -
The digital experience is aimed at recreating in-store browsing while driving e-commerce growth in the dairy category.

11/27/2018 -
Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.

04/01/2019 -
Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

08/01/2019 -
Manufacturer: American Pet Nutrition Lead Agency: The Mars Agency 2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold) As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.
P2PX Path to Purchase Expo 2019

09/24/2019 -
See and be seen with top industry leaders this November at P2PI's largest annual event.

12/13/2018 -
The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

02/25/2019 -
Working with Eversight, brands can test with consumers and optimize offers.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

10/14/2019 -
This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

09/01/2019 -
While the call for transformation is loud and clear, the process is still going slowly.

02/22/2019 -
A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.
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