Manufacturer: General Mills
Lead Agency: Shopperworks
2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze)
General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper
Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.
Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.
Manufacturer: American Pet Nutrition
Lead Agency: The Mars Agency
2019 Shopper Marketing Effie Award: Challenger Brand Solution (Gold)
As an independent, family-owned brand with only a 0.69% share of the $30 billion grocery pet category, American Pet Nutrition’s Supreme Source faced a