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01/31/2020 -
The program moves the company closer toward its commitment to advance regenerative practices on 1 million acres of farmland by 2030.

02/14/2020 -
The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.

02/21/2020 -
CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

04/09/2020 -
Geoff Freeman and Jeff Harmening published a piece in Fortune highlighting the challenges the CPG industry is facing during this moment of historic consumer demand.

07/02/2020 -
General Mills is working with its retail partners to ensure its e-commerce business is running at full speed as it prepares for elevated demand to continue throughout the year.

05/12/2020 -
Over 35 trade associations are banding together to form the Critical Infrastructure Supply Chain Council to address the challenges associated with the spread of COVID-19.

04/02/2020 -
Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.

05/04/2020 -
The Coupon Bureau is giving consumer goods manufacturers and retailers more visibility into — and control over — their coupon events.

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

05/19/2020 -
CBA president Geoff Freeman shared insight into the work it's undertaking to implement uniform standards, and previewed a set of new priorities the association is preparing to move forward through the health crisis.

09/01/2019 -
While the call for transformation is loud and clear, the process is still going slowly.
Digital Shopper Engagement Solutions 2020

01/01/2020 -
A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.
Retail Execution 2019

11/01/2019 -
A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

09/04/2019 -
Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

12/01/2019 -
A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.
Insights & Analytics Solutions Guide 2019

10/01/2019 -
A comparison chart of 26 leading companies providing solutions for the collection, analysis and distribution of critical business data.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

12/01/2019 -
Our 17th annual analysis of the largest publicly traded consumer goods companies worldwide sheds light on recent financial winners and losers and takes a deep dive into the 10 enterprises that enjoyed the greatest success.
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