Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management.
Some are applying artificial intelligence (AI) to streamline crucial functions like route scheduling, order management/fulfill
SVP-Customer Supply Chain John Phillips will discuss cutting-edge technologies that are poised to disrupt the traditional retail and consumer goods industries and the potential they have for driving deeper understanding of the enterprise, the marketplace and the consumer.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.