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05/10/2017 -
Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

10/19/2017 -
National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.

05/26/2017 -
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
Harry's Display Ad

04/19/2017 -
For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

11/22/2017 -
Subscription-based sales models are infinitely appealing for consumers. Retailers and brands must adapt their business models to follow suit.

07/25/2017 -
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
May 2017 Cover

05/11/2017 -
If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

02/21/2017 -
One of the critical steps a company should take in 2017 is to embrace digital transformation.
Oreo Holiday Tin

05/11/2017 -
Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

02/06/2017 -
Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.

11/22/2017 -
A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.
Serving Tomorrow's Consumer

07/31/2017 -
The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.

06/02/2017 -
Manufacturers continue to consider the channel's potential.

12/27/2017 -
CGT's annual roundup of the largest public companies in the consumer goods industry.

03/10/2017 -
Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run
Chobani new packaging in store

11/28/2017 -
The still-growing "yogurt-plus" brand is celebrating its 10th anniversary with a new visual identity, wordmark, packaging design and regional product rollout.
Jelly Jar Wines

11/28/2017 -
The brand is the latest addition to the WX wine portfolio, which also includes such names as Bread & Butter, Jamieson Ranch Vineyards and Chronic Cellars.

11/24/2017 -
The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.
sodastream fruit drops line

11/20/2017 -
The move comes after SodaStream's entire line of natural unsweetened essences sold out just two weeks after being introduced on the brand's website.

11/20/2017 -
Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.
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