As we kick off the new year and reflect on major trends impacting the industry, it’s impossible to deny that we’re at a critical turning point. Consumers rule our world, and capitalizing on the ever-changing needs of today’s digital consumer is key.
The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.
In this first-of-its-kind guide, sponsored by Accenture and Adesso, leading consumer goods executives and technology providers offer best practices for the successful internal adoption of trade promotion management systems and processes.
Ainsworth Pet Nutrition has selected the Exceedra integrated business planning solution in an effort to optimize its business and sales & operations planning processes in support of the company’s growth strategy.