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05/10/2017 -
Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

01/06/2017 -
As we kick off the new year and reflect on major trends impacting the industry, it’s impossible to deny that we’re at a critical turning point. Consumers rule our world, and capitalizing on the ever-changing needs of today’s digital consumer is key.

10/19/2017 -
National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.

05/26/2017 -
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
Harry's Display Ad

04/19/2017 -
For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.  

07/25/2017 -
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.

02/21/2017 -
One of the critical steps a company should take in 2017 is to embrace digital transformation.
May 2017 Cover

05/11/2017 -
If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?
Oreo Holiday Tin

05/11/2017 -
Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.
Serving Tomorrow's Consumer

07/31/2017 -
The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.

06/02/2017 -
Manufacturers continue to consider the channel's potential.

02/06/2017 -
Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.

06/02/2017 -
CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

03/10/2017 -
Recognizing the People Behind the Technologies, Systems and Processes That Make the Consumer Goods Supply Chain Run

12/15/2016 -
An industry expert reveals the reality behind one of the most commonly held misconceptions about predicting consumer behavior and accurately forecasting demand for products.

11/30/2016 -
In this first-of-its-kind guide, sponsored by Accenture and Adesso, leading consumer goods executives and technology providers offer best practices for the successful internal adoption of trade promotion management systems and processes.

07/26/2017 -
The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative.

07/26/2017 -
An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations.

07/18/2017 -
Ainsworth Pet Nutrition has selected the Exceedra integrated business planning solution in an effort to optimize its business and sales & operations planning processes in support of the company’s growth strategy.

07/11/2017 -
The Coleman platform mines data and uses machine learning to improve inventory management, transportation routing, predictive maintenance and other processes.
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