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05/10/2017 -
Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

10/19/2017 -
National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.

05/26/2017 -
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.

02/20/2018 -
A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

11/22/2017 -
Subscription-based sales models are infinitely appealing for consumers. Retailers and brands must adapt their business models to follow suit.

07/25/2017 -
The fact that an entire category like men's grooming is now battling online to build loyalty while simultaneously locking in long-term sales is a noteworthy sign of the times.
May 2017 Cover

05/11/2017 -
If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?
Oreo Holiday Tin

05/11/2017 -
Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

11/22/2017 -
A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.
Serving Tomorrow's Consumer

07/31/2017 -
The following is the first installment of "Serving Tomorrow's Consumer," a new blog series in which industry thought leader Michael Forhez of Oracle examines the key marketplace changes and business challenges confronting and confounding the consumer goods industry.

06/02/2017 -
Manufacturers continue to consider the channel's potential.

12/27/2017 -
CGT's annual roundup of the largest public companies in the consumer goods industry.
2018 Standout SMBs

04/12/2018 -
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

03/23/2018 -
The combined companies are positioned to accelerate the digital transformations of their respective clients.

03/27/2018 -
The Home Depot and Pinterest have joined forces in a major expansion of Shop the Look, a digital visual discovery feature that could help the retailer grow its market share in online furniture and home decor.

03/27/2018 -
The deal continues VF's efforts to reengineer the portfolio to focus on workwear and natural fiber apparel.

03/27/2018 -
After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.

03/22/2018 -
The goal of the partnership is to gain efficiencies and reduce waste by streamlining the supplier documentation process.

03/21/2018 -
The pet care brand's new “smart” dog collar helps owners monitor their pets in a variety of ways.

03/21/2018 -
The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.
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