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Mars and Reynolds American Nab Best Place to Work Awards

09/22/2020 -

Fortune released its ranking of the 10 Best Large Workplaces in Manufacturing and Production, and this year’s list included two consumer goods companies.

Corporate Strategy

Top 100 Consumer Goods Companies of 2019

12/01/2019 -

Our 17th annual analysis of the largest publicly traded consumer goods companies worldwide sheds light on recent financial winners and losers and takes a deep dive into the 10 enterprises that enjoyed the greatest success.

How well do you know transparency?

04/16/2019 -

Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

How well do you know collaboration?

04/08/2019 -

Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

Your #1 Resource for Consumer Goods Knowledge

03/18/2019 -

How did you do?

Retail Execution

Ember Technologies Glows with Concept Designs

05/01/2019 -

Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.

NPDI (New Product Development & Introduction)

Adidas Introduces 100% Recyclable Shoes

04/23/2019 -

The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.

'Shopper Marketing' Definition

04/19/2019 -

Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase. Key elements of effective shopper marketing include: an organizational

Subscribe to Shopper Marketing and E-Newsletters

04/19/2019 -

Free subscriptions to Shopper Marketing magazine are available to qualified U.S.

Institute White Papers

05/19/2019 -

A collection of Path to Purchase Institute White Papers produced in collaboration with industry partners

Vantage Point

The CFO's Vital Role in Guiding Transformation

04/17/2019 -

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Augmented Reality

Jack Daniel’s Tells AR-Flavored Stories

04/16/2019 -

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Corporate Strategy

Strategy-Shaping M&A Continues in CPG Marketplace

04/10/2019 -

Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

Vantage Point

Using AI to Translate Insight into Action

04/02/2019 -

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

Tip of the Spear Technology

Tip of the Spear Technology: DeepMagic

04/01/2019 -

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: cashier-less retail environment solution DeepMagic.

Corporate Strategy

StayinFront Acquires Lab4Motion

04/02/2019 -

StayinFront has acquired Lab4Motion Solutions Sp. z o.o., a Poznan, Poland-based provider of image and video recognition technologies.

Price Optimization

Nielsen Helps China’s JD.com Launch Price Optimization Tool

03/29/2019 -

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

Supply Chain

Automating the Supply Chain: Survey Results from Top CPGs

03/28/2019 -

A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management. - Significance of company size in increasing new freight flow in stores

Enterprise Excellence

GT Nexus Digital Network Rebrands as Infor Nexus

03/22/2019 -

New York-based Infor has rebranded its GT Nexus supply chain network as Infor Nexus.

Supply Chain

Research Report: Top Field Challenges and How to Win on the Last Mile

03/20/2019 -

Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management. Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,

Mars and Reynolds American Nab Best Place to Work Awards

Top 100 Consumer Goods Companies of 2019

How well do you know transparency?

How well do you know collaboration?

Your #1 Resource for Consumer Goods Knowledge

Ember Technologies Glows with Concept Designs

Adidas Introduces 100% Recyclable Shoes

'Shopper Marketing' Definition

Subscribe to Shopper Marketing and E-Newsletters

Institute White Papers

The CFO's Vital Role in Guiding Transformation

Jack Daniel’s Tells AR-Flavored Stories

Strategy-Shaping M&A Continues in CPG Marketplace

Using AI to Translate Insight into Action

Tip of the Spear Technology: DeepMagic

StayinFront Acquires Lab4Motion

Nielsen Helps China’s JD.com Launch Price Optimization Tool

Automating the Supply Chain: Survey Results from Top CPGs

GT Nexus Digital Network Rebrands as Infor Nexus

Research Report: Top Field Challenges and How to Win on the Last Mile

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