Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Key elements of effective shopper marketing include:
A survey of executives from leading food, beverage and pet food companies provides a bird's-eye view of how AI can benefit CPGs and field service teams in critical areas of supply chain management.
- Significance of company size in increasing new freight flow in stores
Maximizing sales and margins requires that CPG companies be more judicious about retail and field execution, particularly in the critical area of supply chain management.
Some are applying artificial intelligence to streamline crucial functions like route scheduling, order management/fulfillment,