Sargento Shelf Talker

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Sargento Shelf Talker

By Joe Ricci - 01/25/2016

"I generally take a broad definition of merchandising – including any item that helps promote, show and display a product effectively to shoppers. This two-sided SmartSource shelf talker from Sargento Foods does all those things and also takes a shot at cross-merchandising bread for sandwiches by its clever placement in the bread aisle. That is a deliciously simple and effective recipe in so many ways."

— From 'Ricci at Retail,' published February 2016