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A collection of news, articles and other featured content about Sampling.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

H-E-B reopened its Bellaire, Texas, market on June 27 after completely redeveloping one of the company’s first H-E-B Pantry locations to turn it into the first multilevel store in the Houston area.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

Unilever tied in to the April 22 observance of Earth Day by spotlighting the benefits of its Seventh Generation SKUs at Target.

When your company's main job is to create and staff consumer-centric, in-store events for two of the world's biggest boxes, consumer insight is your most important department.

Walgreens and Unilever partnered to counter declining deodorant sales at the retailer by making shopping for the category easier.

The corrugated column and display cards from Boar’s Head made this a must-stop for everyone in the deli area.

Sargento Foods partnered with Walmart in May for a digital campaign extolling the benefits of natural cheese. Unlike many summer campaigns that focus on grilling, this one targeted sandwiches.

For a natural-products manufacturer such as Tom’s of Maine, an Earth Month campaign would seem the perfect fit. But the Colgate-Palmolive subsidiary only started focusing on national consumer and shopper marketing activation around Earth Month a few years ago – with mixed results.

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