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A collection of news, articles and other featured content about Sampling.

The retailer is launching interactive digital kiosks from Vengo Labs that offer shoppers samples, while adding data and analytics to the sampling experience.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

When your company's main job is to create and staff consumer-centric, in-store events for two of the world's biggest boxes, consumer insight is your most important department.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.

Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.

Unilever tied in to the April 22 observance of Earth Day by spotlighting the benefits of its Seventh Generation SKUs at Target.

Walgreens and Unilever partnered to counter declining deodorant sales at the retailer by making shopping for the category easier.

For a natural-products manufacturer such as Tom’s of Maine, an Earth Month campaign would seem the perfect fit. But the Colgate-Palmolive subsidiary only started focusing on national consumer and shopper marketing activation around Earth Month a few years ago – with mixed results.

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