Rouses in New Orleans

Press enter to search
Close search
Open Menu

Rouses in New Orleans

By Steve Frenda - 08/23/2018

I might have found my new favorite supermarket chain. We all talk today about delivering a great shopping experience. Much of the experience of a supermarket is driven by the first impressions of the perimeter. Rouses is as good as it gets. There are other elements that propel this 54-store chain in New Orleans and the Gulf Coast. One of those factors is the commitment to locally sourced products across many categories. And you can feel a sense of pride among both employees and shoppers. The emotion of loyalty is unmistakable.

  • Talk about connection with the community. Where have you ever witnessed the testimony of local restaurateurs adorning the walls of a supermarket? At Rouses – with a theme of “Where the Chefs Shop” – at least a dozen of these culinary pros expressed their admiration for Rouses, including Dickie Brennan, who supports Rouses and “its commitment to feature Louisiana’s best local foods.”
  • Rouses’ boiled crawfish are “heads and tails above the rest.” That’s not to mention the fresh shrimp, live lobsters, meal kits and an incredible selection of meats. The tastes of New Orleans are front and center.
  • The commitment to sourcing locally produced products is evident everywhere. This is clearly part of the bond that Rouses has forged with its customers.
  • Every step customers take around the perimeter of the store tempts them to continue to fill their shopping baskets. From cheese (shown here) to meats/seafood, produce, floral, meal kits and beer/wine/spirits, the experience is outstanding.
  • There are scores of locally sourced products throughout the store – identified with “Buy Local” shelf tags. Among them, Community Coffee (from Baton Rouge, Louisiana), Hola Nola chips and tortillas (Geismar, Louisiana) or Zatarain’s food preparation spices, sauces, etc. (New Orleans). In the end, it is all about bringing the community together and the resultant loyalty.

More Blog Posts In This Series

Home Improvement Channel

A recent ranking by Morning Consult of the “most loved brands in America” (based on analysis of more than 400,000 consumer/shopper interviews) revealed The Home Depot as No. 5 and Lowe’s as No. 11.

Target in Schaumburg, Illinois

Steve Frenda not only examines the traditional shopping trip at a newly remodeled Super Target, he also show how the shopping experience can be combined with the pickup (or delivery) of staple items.

IKEA in Schaumburg, Illinois

IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.