Roadmaps

  • Decoding Revenue Growth Management to Supercharge Profitability and ROI
    In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success. 
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  • Architecting a More Connected Consumer Data Strategy

    Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
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  • Mapping Your Consumer Data Strategy
    A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
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  • Secrets of REX Excellence From L'Oréal, Unilever, AB InBev, and More

    A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.
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  • Building Advanced Analytics into TPx
    Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
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  • Setting the Stage for Enterprise-wide Data Harmonization

    In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
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  • TPx’s Crucial Role in Simplifying User Experience

    In this conversation with CGT, Vistex's Joel Cartwright, discusses how CGs are leveraging TPM technologies to match evolving customer expectations and shore up their options when it comes to forecasting demand, optimizing supply chain, and mitigating risk.
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  • Building a DTC Data Foundation Starts — and Ends — With Reciprocal Value

    Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.
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