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Mondelēz RGM and Marketing Strategies Get AI Brain Boost
Mondelēz is dialing up its “analytical rigor” and investing in tools to optimize promotions and pricing, improve sales productivity, and elevate in-store execution. At the core is artificial intelligence. -
How Colgate-Palmolive’s Proprietary Analytics Tools Are Fueling RGM, Media Success
When it comes to build vs. buy, Colgate-Palmolive says taking certain things in-house is increasing their revenue growth management and media analytics flexibility and scalability.