Rethinking Pricing and Promotion in a Fast, Connected, Granular World

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By CGT - 02/13/2018

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The world of consumer products has changed. Consumer preferences and expectations have evolved, digital interactions are continually disrupting the path to purchase, and the amount of data available to both manufacturers and consumers has exploded. Consumers now expect tailored shopping experiences and promotions targeted specifically to their interests.

In this new world, the notion of planning a single price promotion for a 2,000-store banner six to 18 months in advance is no longer a viable commercial strategy. Winning in this marketplace requires a new set of capabilities.

Join Deloitte’s Ed Johnson and Brian Bodendein for an insightful webinar that will explore the rapidly evolving landscape for consumer product pricing and trade promotion and how companies must adapt to capitalize on this evolution.

This webinar will discuss:

  • How data and analytics can drive more granular, strategic pricing decisions at scale.

  • The importance of establishing “always on” capabilities to monitor and respond to marketplace changes with speed and agility.

  • Expectations for the next generation of trade spend and how the convergence of channels and digital media outlets have blurred the lines between brand, trade, and shopper marketing.



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