Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

Goliath’s Dilemma and David’s Opportunity: A Retail Fable

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Dollar General, FedEx Think Rural with New Program

Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store.

Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

BJ’s on Monday officially rolled out two-day delivery for select items, while also unveiling new branding for the upgraded shipping service.

Converge Retail at GlobalShop 2019

Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago.

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

Albertsons Cos.

Albertsons Cos. improves shoppers’ in-store checkout experiences with Toshiba Global Commerce Solutions’ self-checkout systems.

As Walmart gives more attention to the beauty category, the retailer is testing a digital beauty experience in “store number one” on South Walton Boulevard in Rogers, AR.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

Jet.com has partnered with Spoon Guru to leverage the UK-based technology company’s innovative AI-powered solution that enables shopping by specific dietary preferences as more consumers opt to follow exclusive lifestyle diets both for health reasons or personal choices.

Whole Foods Market is differentiating its shopper experience by opening dedicated stores-within-a-store in partnership with mission-based brand Pacha Soap Co.

Mercatus

Mercatus,and ShopperKit are uniting to help grocers more efficiently execute click-and-collect and delivery fulfillment of online orders.

The Path to Purchase Institute, a leading member-based community for consumer goods professionals, hosted its 10th annual League of Leaders meeting on June 3-5, 2019, in Chicago, IL, bringing together some of the industry’s most prominent professionals. At this meeting, Mark Williamson, vic

A recent ranking by Morning Consult of the “most loved brands in America” (based on analysis of more than 400,000 consumer/shopper interviews) revealed The Home Depot as No. 5 and Lowe’s as No. 11.

​​​​​​​Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Field Agent.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Mattel’s Barbie is staging major retailtainment events in Walmart’s parking lots as one account-specific piece of a global marketing campaign celebrating the brand’s anniversary and incorporating its purpose of inspiring the limitless potential in all girls.

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