Retailer Relations

Press enter to search
Close search
Open Menu

Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

Path to Purchase Expo 2019 P2PX

Full Path to Purchase Expo 2019 Agenda Released

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

What Does the CCPA Mean for the Grocery Industry?

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

While the call for transformation is loud and clear, the process is still going slowly.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

Take a look back at the top five in-store displays spotted at Walmart in July.

Rainn Wilson

‘The Office’ alum and entrepreneur will recount his business success this November at P2PI’s largest annual event.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

The Savanna Prescriptive Analytics solution is designed to prevent fraud by identifying opportunities within the retailer’s sales data, online or in-store.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Quotient

Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.

Carlos Cubia

Walgreens has officially joined the RangeMe sourcing platform to more easily access new and diverse suppliers.

To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

Show More