Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

Rise magazine unveiling

Rise Magazine Unveiling at 2019 Path to Purchase Summit

The debut issue of Rise magazine is unveiled at the 2019 Path to Purchase Summit.

​​​​​​​Retailers, often with the help of brand partners, are increasing the use of technology to enhance the store experience. To see what’s currently out there and determine the impact these technologies are having, Rise partnered with Field Agent.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Equipped with a taqueria and growler station as well as new technology, 7-Eleven's new "lab store" in Dallas is not your average convenience store.

Partnerships with four chains give the software giant a lead role in the future of packaged goods retailing.

Target recently enjoyed an exclusive launch window for a new line of plant-based fabric care, dish wash and surface cleaner SKUs from Unilever.

Steve Frenda not only examines the traditional shopping trip at a newly remodeled Super Target, he also show how the shopping experience can be combined with the pickup (or delivery) of staple items.

Walmart is elevating Wi-Fi routers and Google voice devices with interactive smart home displays at a store near its Bentonville headquarters.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

Earlier this month, Petco became the first pet products seller available through Shipt, known for deliveries of groceries and household staples.

In today’s marketplace, consumer brands must strategically shift from being product-centric to consumer-centric. We're here to help.

It seemed only logical to bring "Shopper Marketing" and "CGT" together to undertake their own transformation and align themselves to better address the needs of this industry. So we did. Welcome to "Rise: Retail Intelligence for the Strategic Enterprise."

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

During the Path to Purchase Summit in May, Andy Murray will sit down with FCB/RED president Tina Manikas for a candid conversation about the state of retail and where it’s headed.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

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