Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

Walmart Canada

Walmart Canada, DLT Labs Launch Blockchain Solution

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.

Amazon vs. Walmart

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

Retail Execution 2019

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.

Rainn Wilson

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

Program spotlighting limited-edition Oreo cookies drives sales at Target.

GSK and Walgreens' deep collaboration results in transformation that has lifted the chain’s whole category.

I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

AI-driven tools help CPGs get a clearer picture of retail realities,

While the call for transformation is loud and clear, the process is still going slowly.

P2PX Path to Purchase Expo 2019

See and be seen with top industry leaders this November at P2PI's largest annual event.

Walgreens CMO previews her November keynote address at P2PX in Chicago.

Path to Purchase Expo 2019 P2PX

The Path to Purchase Institute has unveiled the full details for its largest annual event this November.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Salesforce Consumer Goods Cloud

The product enables consumer goods companies to drive revenue growth and maximize ROI through improved retail execution capabilities.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

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