Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

NRF Show Review: Back to Retail Basics

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

Precima

Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.

Walmart

Salsify and Snap36 entered into a partnership that enables brands to manage, capture and distribute 360-degree images with efficient affordable scale.

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.

Susan O'Neal is one of three Women of Excellence honorees in the “Innovation” category.

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

Retail Execution 2019

A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

I think I can safely say that the Walmart retail experience is one of the most underrated in the industry.

Walmart Canada

The system uses distributed ledger technology to track deliveries, verify transactions, and automate payments and reconciliation among Walmart Canada and third-party carriers.

Meijer was founded in 1934 during the depression as a grocery store in central Michigan. In 1962, Meijer put a stake in the ground that ultimately redefined retail in the U.S., opening the first “supercenter” in this country.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

Rainn Wilson

Be part of a group that will meet ‘The Office’ actor by registering for P2PX before Oct. 25

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