Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

NRF Show Review: Back to Retail Basics

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

Precima

Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.

Walmart

Salsify and Snap36 entered into a partnership that enables brands to manage, capture and distribute 360-degree images with efficient affordable scale.

When news broke of Kroger and Walgreens extending their partnership by forming a group purchasing organization, national brand representatives were left wondering what impact this might have on their companies.

Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.

Susan O'Neal is one of three Women of Excellence honorees in the “Innovation” category.

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

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