Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

People to Watch 2019

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Next-Generation Joint Business Planning

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

Will the California Consumer Privacy Act impact your business next year? Now's the time to find out.

While the call for transformation is loud and clear, the process is still going slowly.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

Take a look back at the top five in-store displays spotted at Walmart in July.

Rainn Wilson

‘The Office’ alum and entrepreneur will recount his business success this November at P2PI’s largest annual event.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

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