Retailer Relations

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Retailer Relations

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

LG Makes Power Move with Amazon Dash

The home appliance manufacturer has integrated Dash's replenishment functionality into its entire new lineup of connected smart appliances as it aims to improve customer convenience beyond the product.

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively