Retailer Relations

Press enter to search
Close search
Open Menu

Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

Prime Day Breaks Another Record

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Petco Brings Pride to Pets

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Starting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store.

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

Converge Retail at GlobalShop 2019

Coverage Retail, Hayward, California, unveiled its latest kinetic retail display platform at GlobalShop 2019 in Chicago.

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

BJ’s on Monday officially rolled out two-day delivery for select items, while also unveiling new branding for the upgraded shipping service.

Show More