Retailer Relations

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Retailer Relations

Actionable information that can help brands develop better strategies for working with retailers to drive sales and shopper loyalty. Topics included collaborative shopper marketing, in-store marketing, trade promotion, retail execution, joint business planning, data sharing and collaboration.

Sam’s Club Gains Ground in Pet Category

Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.

Amazon Tries Another Mall Concept

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

Tapping into the vast p2pi.org database, Institute editors presentup-to-the-minute updates on the go-to-market activities of the most important players in today’s volatile retail marketplace.

Albertsons Cos.

Albertsons Cos. improves shoppers’ in-store checkout experiences with Toshiba Global Commerce Solutions’ self-checkout systems.

Mercatus

Mercatus,and ShopperKit are uniting to help grocers more efficiently execute click-and-collect and delivery fulfillment of online orders.

Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

As Walmart gives more attention to the beauty category, the retailer is testing a digital beauty experience in “store number one” on South Walton Boulevard in Rogers, AR.

Whole Foods Market is differentiating its shopper experience by opening dedicated stores-within-a-store in partnership with mission-based brand Pacha Soap Co.

Jet.com has partnered with Spoon Guru to leverage the UK-based technology company’s innovative AI-powered solution that enables shopping by specific dietary preferences as more consumers opt to follow exclusive lifestyle diets both for health reasons or personal choices.

The Path to Purchase Institute, a leading member-based community for consumer goods professionals, hosted its 10th annual League of Leaders meeting on June 3-5, 2019, in Chicago, IL, bringing together some of the industry’s most prominent professionals. At this meeting, Mark Williamson, vic

Mattel’s Barbie is staging major retailtainment events in Walmart’s parking lots as one account-specific piece of a global marketing campaign celebrating the brand’s anniversary and incorporating its purpose of inspiring the limitless potential in all girls.

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