A collection of news, articles and other featured content about Retailer Campaigns.
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.
Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
BJ’s Wholesale Club is one of many retailers that responded to the demise of Toys "R" Us by ramping up its toy offerings this holiday season.
Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.
Staples is shining a spotlight on its assortment of printers through a "Fall Printing Event."
Sam’s Club tied in to the designation of October as national “Italian-American Heritage Month” again this year by spotlighting imported Italian SKUs from sole private label Member’s Mark.
Albertsons Cos.' Jewel-Osco leveraged October’s designation as “Italian Heritage Month” to stage interactive “Festa Italiana” (Italian Party) events at four Chicagoland stores this month.
H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.
CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.