Retail and Consumer Goods Analytics Study

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.

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RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report.

Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.