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Research Reports

A collection of CGT Research Reports

Making It Real: The State of Trade Promotion Management

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

Rapid advancements in digital technology have sparked unprecedented changes in consumer demand and shopper expectations.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

Wielding Analytics in the Battle for Customers: Retailers retaliate against an expanding competitive set

The Mindtree executive will help CGT revitalize the council by refreshing its membership ranks and plotting a new course of future action.

Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

TPM Report teaser image

Future success at retail will require brands to “unlearn” some traditional TPM practices.

Digitization is not digitalization.

CGT and sister brand RIS News again join forces to examine how consumer goods companies and retailers are using analytics both individually and collaboratively.

Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.

CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends.

Tech Trends Report 2017 Teaser Image

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.

Tech Trends 2017 Hero Image

Is cognitive computing the key to the future?

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