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Research Reports

A collection of CGT Research Reports

Analytics Study 2019: Companies Align on Data, Inside & Out

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Data Sharing in the Age of Analytics

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.

The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.

But the report from Retail Systems Research/JDA finds commonality in their unique approaches to unified commerce, informed insight, customer acquisition and the role of the physical store.

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

Rapid advancements in digital technology have sparked unprecedented changes in consumer demand and shopper expectations.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

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