Redbox's National Campaign
Redbox launched its first national campaign with two TV spots that also ran on YouTube and influenced social activity with memes and exclusive GIFs on Giphy.com, a popular site, mobile app and GIF aggregator. The first TV spot has garnered more than 600,000 views with its humorous take on a man who has hands for feet. He streams movies anytime over Redbox on his devices using his feet while using his regular hands for DVDs that he gets from the Redbox kiosk. The second video, a funny date night ad, has around 2,000 views. The company worked with Fusion92, Chicago, on the campaign.