The pandemic has become an accelerant to digital transformation that is radically altering consumer behavior. According to recent research, nearly two-thirds of surveyed consumer products companies have not shifted their channel strategy and consumer interaction model deep enough to confront today's challenges.
Hear guest speakers from Deloitte and SAP further discuss the findings from their recent pulse check on the industry's approach to sales and marketing including:
- Delivering a consistent customer experience across all consumer touch points
- Gaining market share in a multichannel world
- Providing a more personal and human experience
- Anticipating problems and reacting faster using intelligence-driven solutions
Deloitte – Uday Srinivasareddy, Principal, Deloitte Digital
SAP – Paul Larson, Industry Executive Advisor, Consumer Products
It's undeniable that supply chains across the consumer products industry have seen its share of disruption over the last few months. Yet, some brands demonstrate an astounding level of long-term resilience when planning around short-term supply and demand shocks.
Guest speakers from Deloitte and SAP will share their pulse check survey findings on how consumer products companies handle supply chain challenges such as demand spikes, supply shortfalls, and ever-shifting packaging and fulfillment requirements. The webcast will provide an inside look into why greater visibility leads to fewer disruptions and which capabilities can supercharge the balance between supply and demand to create an always-on, strategic differentiator.
Deloitte - Vadhi Narasimhamurti, Principal, Deloitte Consulting LLP
SAP – John Buckley, Industry Executive Advisor, Consumer Products
Although more than half of consumer products companies feel their relationship with the top 10% of their strategic suppliers is extremely effective, less than 20% have full visibility into at-risk suppliers. This finding from a pulse check survey conducted by Deloitte and SAP provides clear insight into why disruption of production and packaging materials has been widespread.
Throughout this webcast, guest speakers from Deloitte and SAP will dig deeper into this research. You'll discover how procurement organizations can monitor and address supplier risk proactively and continuously with intelligent spend management, for example:
- Assess the supply market in terms of alternative suppliers and reduced pricing
- Develop a risk adverse supply chain through alternate geographical sources of supply
- Establish smart strategies to run sourcing events and acquire new sources quickly
- Use cohesive risk intelligence to guide supplier selection, qualification, and segmentation
Deloitte - Sanjib Mukherjee, Managing Director, Deloitte Consulting LLP
SAP - Dion Graham, Vice President, Intelligent Spend Management
What does 2021 hold for consumer products companies? As we slowly transition from pandemic to recovery, we do so within an ecosystem that has been significantly transformed (in some ways permanently). Where should you focus your resources and energy? From source-to-shelf, we know that advanced technology – like blockchain, machine learning and artificial intelligence – will play a critical role in how CP companies meet their consumers in the moment of need. Leaders will deploy solutions including agile and fail-safe supply chains and hyper-accurate short, medium, and long-range forecasting models to accelerate their journey into the next phase of the new normal…while taking care of our environment for a sustainable future.
Our panel will share their short and mid-term perspectives on how CP companies need to adapt to profitably serve their customers and consumers, regardless of the sales channel(s) they prefer.
Conair/Cuisinart - Jon Harding - Global CIO
Mars, Inc, - Shubham Mehrish, Vice President, Digital
Deloitte - Joe Lucca - Managing Director
SAP - Harris Fogel, Global VP