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The Pulse

A collection of news, articles and other featured content about The Pulse.

Kraft Heinz will boost its working media spend by about $50 million this year.

In this case study, CGT takes a deeper look at how pasta and sauce maker Barilla is offering consumers the ability to see the full lifecycle of the ingredients in a limited-edition pasta and sauce, available at Expo Milano 2015.

Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.

SodaStream International Ltd., a global manufacturer and distributor of home sparkling water makers, presented its newproducts at this year's International Home + Housewares Show.

Kellogg

The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

Jenn-Air brand WiFi connected ovens will be first to market with the new technology.

Target will seek to draw city shoppers in-store with a new yogurt bar.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.

Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.

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