Publix Grills Up a Sale
Publix is offering deals on more than a dozen brands through a "Greatness in Grilling" sale.
Qualifying SKUs from brands including PepsiCo's Mountain Dew, Dr Pepper Snapple Group's Crush and Conagra Brands' Orville Redenbacher are merchandised in stores in action alley gondolas. Lobby stanchion signs depicting Campbell Soup Co.'s Pepperidge Farm, McCormick & Co.'s Grill Mates, Kraft Heinz Co.'s Heinz and A.1., Bush Brothers & Co.'s Bush's Best, and Kiolbassa Sausages flagship brand dispense recipe booklets.
Recipes incorporating each of those brands are also shared on a promotional microsite (grilling.publix.com). Ads in emails sent on May 16 and 23 link to the microsite. A full-page feature on May 17 supported, offering BOGO deals on Kraft Heinz Co.'s Kraft, Mount Olive Pickle Co.'s flagship brand, Seaboard Corp.'s Butterball and Ken's Foods' Sweet Baby Ray's.