Proof Positive — Instore Merchandising Is Impactful!
They matter because shoppers remember them! According to original research, of those who recall seeing an in-store display on their last major grocery shopping trip, 62 percent can recall the type of product, and more than half can remember the brand. For retailers, in particular, details matter. When surveyed, shoppers remember key details of displays: which store they were in, where in the store it was located and the type of product on display.