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Land O’Lakes Invests in Trade Promotions

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

Ivyrevel, Google Turn Smartphones into Dress Designers

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.

The chocolate manufacturer is hoping the new business software will optimize production, reporting and inventory management.

Kellogg Super Bowl Spectacular

Kellogg Company will move away from direct-store delivery of all products beginning in the second quarter.

An expanded partnership aims to reshape the way parents in China think about play.

The new vegetable brand is first to market with fully transparent cans from Sonoco.

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.

Skinny Cow

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.

Implementing a solution from CPGToolBox enabled the snack manufacturer to gather key business intelligence surrounding its Ridges product launch in 2016.

Kellogg Co.

Consumer goods companies such as Mars Inc., Anheuser-Busch InBev, P&G and Kellogg Co. are working with Walmart on marketing campaigns leading up to Super Bowl LI.

The newly created division will be run by veteran Mattel and Disney executive Tim Kilpin, who was appointed CEO and president.

Crocs enlists a new platform designed to give retailers greater visibility into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process and provide key improvements to the retailer user experience.

K'NEX

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.

The global creator and operator of footwear and accessory brands, deployed Logility Voyager Solutions as the foundation for the its sales and operations planning and supply chain transformation initiative to better serve its customers across multiple channels.

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