P&G 'Scores in the Redzone' at Walgreens
Procter & Gamble has activated its official National Football League sponsorship at Walgreens with a season-long rewards program leveraging Toronto-based Snipp Interactive's receipt-processing technology.
The exclusive "Score in the Redzone Rewards Program" runs Sept. 3 through Feb. 3, 2018. Walgreens shoppers who purchase eligible products (spanning hundreds of items from 42 participating P&G brands) can register and upload their receipts on a dedicated P&G promotional site, scoreintheredzone.com. Snipp also facilitates submissions via text message and email.
Participants earn one credit (or "touchdown") for each eligible product they purchase, and the accrued credits are redeemable for a variety of rewards, including P&G and NFL swag as well as entry into two sweepstakes. One sweeps awards a trip to Atlanta to attend the 2019 Super Bowl on Feb. 3, 2019; the other awards a trip to attend the 2019 Pro Bowl on Jan. 27, 2019.
Path to Purchase Institute (P2PI)
Don Jagoda Associates, Melville, NY, administers the rewards program and sweeps.
The partners promoted the program via dedicated endcaps, circular features and co-op FSIs.