P&G to Millennials: Adult #LikeAPro
P&G has teamed with LinkedIn to run a campaign that aims to help young professionals "start adulting #LikeAPro and couponing like a mom." The campaign entails:
- a promotional website (pglikeapro.com) directing users to digital brandSaver coupons to "save monies" and providing life style tips on, for example, how to "land your dream job" and properly sort laundry.
- staging events at various college campus to provide students with career advice, headshots and product samples.
A display ad and LinkedIn page support, directing users to the promotional site.