Petco Sells Human Footwear from Skechers
Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership.
Bobs for Dogs
The pet retailer has partnered with Skechers and its charitable footwear collection, Bobs from Skechers, to launch a coordinated line of footwear and Petco-exclusive collars, leashes and harnesses. In stores, the products are merchandised together on co-branded, two-sided corrugated floorstands that invite shoppers to “help us save the lives of dogs and cats, too.”
“We’ve never sold human shoes at Petco before, but we think pet parents will love the ability to combine their own Bobs from Skechers styles with matching collars, leashes and harnesses for the beloved pets, plus the feel-good opportunity to help shelter pets with each purchase,” Petco co-chief merchandising officer Alex Tomey said in a media release announcing the products' launch.
The merchandising effort is part of a multiyear partnership that kicked off in January, through which Skechers is supporting the Petco Foundation by slating 25 cents to the organization for each pair of Bobs From Skechers shoes sold in the U.S. (at Petco or elsewhere).
“Petco’s strength as a leading national brand enables us to give back like never before. As a company that has already donated more than $3 million to save and support shelter pets, we wanted to find a partner that shares our ambitious animal welfare goals,” said president of Skechers Michael Greenberg in a media release announcing the partnership.
Be a Lifesaver
As part of the new alliance, Skechers helped kick off Petco’s summertime “Be a Lifesaver” fundraiser. Counter cards and co-branded take-ones invited shoppers to donate, adopt, foster or volunteer to “save animal lives in your community.” A dedicated Petco Foundation web page promised a free co-branded reusable tote with in-store donations of at least $10 and shares “lifesaving” adoption stories.
Inspiring consumers to help by promoting and celebrating impact of fostering shelter pets was a key focus. In-store events held on June 29 in partnership with local rescue organizations celebrated fosters while social media activity supported heavily throughout June — which the Petco Foundation designated “National Foster a Pet Month." Activity culminated with a nationwide “Be a Lifesaver” adoption weekend on July 13-14 at participating stores.
NOTE: Path to Purchase Institute members can dive deeper into Petco's cause efforts at p2pi.org.