Petco Goes Wild for Premium Food
Petco is heavily promoting the addition of Schell & Kampeter's Taste of the Wild premium, grain-free cat and dog foods to its stores and petco.com.
The brand is merchandised in stores on gondolas, some of which were outfitted with signs offering $5 off the purchase of a five-pound bag of pet food from March 4-31. Multiple email blasts and Facebook updates link to an e-commerce page within the retailer's website. Priced from $14.99 to $52.99, the 18 SKUs all qualify for Petco's repeat delivery program. Circular features and Instagram updates promote the launch.
Designed to resemble the diets of ancient canines and felines, Taste of the Wild is made with roasted and smoked salmon, boar, duck, lamb and venison. The brand is not currently sold in rival PetSmart stores, though it is available through PetSmart's Chewy.com.