PetSmart has gone live with CBX Cloud to streamline product development, sourcing, quality and supplier community management.
Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.
Several seasoned Mars, Incorporated leaders are promoted in Petcare, Food, Sales and Marketing.
The acquisition is expected to provide the company greater scale and strategic balance to its current portfolio while positioning it for continued growth.
In connection with the closing of the transaction, Dave West, who served as the President and Chief Executive Officer of Big Heart Pet Brands, has joined the company as an executive officer.
The executive appointments are designed to position the company for continued growth and support the company's long-term succession planning.
Companies announced include GameWear, Pet Head and That Pet Place, which are among a growing number of manufacturers, distributors and retailers of pet goods that are leveraging NetSuite.
With the Spectrum transaction, P&G now has closed deals or reached agreements to sell 100 percent of its Pet Care business.
Burt's Bees Natural Pet Care will be available at pet specialty stores, including Petco and PetSmart, beginning April 2013.
This line will include categories such as safe and innovative bark control devices, in-ground fencing, remote trainers, heated bedding, and grooming products for both dogs and cats.
Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailers first ultra premium dry dog food.