Personalization

After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.

Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations.

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. 

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.

Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.