“For the Love of It,” a new global tag and platform for PepsiCo and Pepsi, is drawing inspiration from music. The cola brand is leaning on a pop group of 14 singers and dancers from 14 different countries called Now United to create a new Pepsi jingle for the campaign, influence new packaging and campaign artwork, and share digital content marked by #FORTHELOVEOFIT. Digital content will include a video of the band presenting the new jingle, and content will be shared by Pepsi and the group as they tour. Pepsi is also developing unique experiences at the events for fans to engage with that will create shareable content. Now United is the brainchild of Simon Fuller, the manager and man behind the Spice Girls.