PepsiCo 'Do the Dew' Campaign
PepsiCo activated its latest “Do the Dew” campaign with a mobile-first vertical video of professional skateboarder Sean Malto in action. It launched on his Facebook page and was also shared over Twitter, Snapchat, Facebook Live, Facebook Video and Instagram Stories. The Mountain Dew brand has a long history with extreme sports, and the new campaign will continue to put out new videos with different athletes. This latest effort helps usher in a new design for Mountain Dew packaging that will coincide with retail displays and brand creative. With young consumers being its bread and butter, though, Mountain Dew reached out over mobile and social first.