Path to Purchase Glossary 2017

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Path to Purchase Glossary 2017

The sixth edition of the Path to Purchase Glossary includes nearly 800 shopper marketing-related terms and visuals drawn from the ever-evolving disciplines of merchandising, consumer and trade promotion, digital marketing, packaging, e-commerce, P-O-P, advertising, research and store design.

Download the full glossary at the link below. 

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