In “Future Proofing Your Brand in the Retail Environment,” a session at last November's Path to Purchase Expo, executives from Procter & Gamble and News America Marketing examine the ever-evolving ways in which brands engage with shoppers.
The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.
Shopping can be highly emotional, creating connections among people and providing a sense of control in one’s life. However, those qualities might not seem to jibe with the transactional bustle of back-to-school season.
Since the digital age has transformed relationships between brands and customers, brands need to transform how they think about their businesses – including how, when and where to reach shoppers – if they are to succeed.
From his own experience nurturing a purpose-driven brand, Rainn Wilson shared some advice for others aspiring to bridge the so-called “purpose gap" while delivering a keynote address at the Path to Purchase Expo earlier this month.
An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.
Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.
Path to Purchase Institute’s editors reviewed the ranks of exhibitors and sponsors at this year’s Path to Purchase Expo to curate this special list of innovations that will be demoed, displayed and available for evaluation.