Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.
New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.
Buckeye Technologies' competitive assets and capabilities are expected to provide Georgia-Pacific with a significant platform for continued growth and success.
The goal of the new interface of www.afh.cascades.com is to offer improved functions and tools to visitors, all under one address.
A Special Committee formed by the American Greeting Board of Directors concluded unanimously that a transaction (valued at approximately $878 million) with the Weiss Family was fair and in the best interests of the company's public shareholders.
The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.
This comprehensive line offers Pockets, Full Adhesive Notes, Flags, Tabs, Notes, Dispensers and Writing Tools in unique new dispensers and product pairings designed for a mobile lifestyle.
Kimberly-Clark Corporation announces executive changes that further enhance its focus to deliver its global business plan commitments and drive global expansion.
CMO Tony Palmer is appointed President, Global Brands & Innovation, coming from companies such as Kellogg and Coca-Cola.
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