When it comes to the health of the consumer goods market, is the glass half full or half empty? According to the results of the 2010 Consumer Goods Registry, which ranks the top 100 public companies according to 2009 annual revenues, both viewpoints are correct.
American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.
The greeting card and giftware manufacturer transformed the replenishment of store-level inventories from a traditional and manual process into one that has enabled the company to optimize inventory and increase sales by more than 30 percent.
The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.