PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.
Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.
Changing the look of a popular product can be a concern. On the one hand, new labels and a graphic refresh give the package a more “up to date” look. However, this could cause regular users to have a hard time locating the new labels on the shelf or to wonder if it’s actually the same item.
As Marvel was gearing up to release “Captain America: Civil War” in the spring, Kellogg made it possible for consumers to fight as Iron Man or Captain America in an immersive VR mobile game application.
H-E-B helped Anheuser-Busch’s Bud Light activate its official sponsorship of the South by Southwest conference and festivals by hosting a number of live painting exhibitions and showcasing the brand’s limited edition bottles at local Austin, TX, stores throughout March.