Packaging

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Packaging

A collection of news, articles and other featured content about Packaging.

​​​​​​​TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes.

The unique circular shopping system delivers products from top brands in returnable containers.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

RangeMe

San Francisco-based RangeMe is unveiling an exclusive look at retail buying trends before they hit shelves though its Industry Insights feature.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

CVS/pharmacy sharpened its competitive edge in the pharmacy industry by launching one- to two-day pharmacy and front store-delivery nationwide and expanding same-day delivery to new markets.

With the “Oreo Cookie Balls” recipe campaign, Mondelez repositioned its staple to provide some holiday magic – and it did so at three retailers with three distinct shopper solutions. 

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

Changing the look of a popular product can be a concern. On the one hand, new labels and a graphic refresh give the package a more “up to date” look. However, this could cause regular users to have a hard time locating the new labels on the shelf or to wonder if it’s actually the same item.

As Marvel was gearing up to release “Captain America: Civil War” in the spring, Kellogg made it possible for consumers to fight as Iron Man or Captain America in an immersive VR mobile game application.

H-E-B helped Anheuser-Busch’s Bud Light activate its official sponsorship of the South by Southwest conference and festivals by hosting a number of live painting exhibitions and showcasing the brand’s limited edition bottles at local Austin, TX, stores throughout March.  

Cutex Brands’ Cutex is now promoting a new product called Twister that features a unique bottle design.

This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product

So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics.

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons Sparks, Md.

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