Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.
Changing the look of a popular product can be a concern. On the one hand, new labels and a graphic refresh give the package a more “up to date” look. However, this could cause regular users to have a hard time locating the new labels on the shelf or to wonder if it’s actually the same item.