Procter & Gamble tied in to the June 16 observance of Father's Day in its latest issue of brandSaver.
Distributed on May 26 via Valassis, the stand-alone insert's front page depicted a new Gillette SkinGuard razor and personal care SKUs from Old Spice under a "Father's Day 2019" message
Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.
Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.