Packaged Household Goods

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Packaged Household Goods

A collection of news, articles and other featured content about Packaged Goods.

Procter & Gamble tied in to the June 16 observance of Father's Day in its latest issue of brandSaver. Distributed on May 26 via Valassis, the stand-alone insert's front page depicted a new Gillette SkinGuard razor and personal care SKUs from Old Spice under a "Father's Day 2019" message

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Procter & Gamble tied in to the April 22 designation of "Earth Day" by spotlighting its environmental efforts and eco-friendly SKUs in this month's edition of brandSaver. 

Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.

Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations.

Procter & Gamble celebrated the new year by spotlighting health and wellness in its January edition of brandSaver.

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