P2PSummit: Hear How Hallmark Unleashed the Power of Joint Business Planning
Vicki Lehr, vice president of category solutions for Hallmark, and Anne Chambers, chief executive officer of Capre Group, will take the stage in a May 16 session at the Path to Purchase Summit to share how Hallmark amplified the impact of joint business planning with a purposeful, holistic approach involving a new level of integration across companies.
Lehr will reveal how Hallmark adopted a merchant mindset focused on the needs of the shopper and the lessons learned along the way to achieving a transformational retailer partnership that enabled the company to move beyond today’s traditional model, resulting in sustained collaboration, co-investment and accelerated growth.
The Path to Purchase Summit will be held May 15-17 in Fort Lauderdale, FL. For more information, visit the event's website.