P2PI News/Events

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P2PI News/Events

A collection of featured P2PI News.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

Vice president of Walmart Labs’ global data and analytics platform Ray Boyle will take the stage for a May 17 keynote session at the Path to Purchase Summit.

Vicki Lehr, vice president of category solutions for Hallmark, and Anne Chambers, chief executive officer of Capre Group, will take the stage in a May 16 session at the Path to Purchase Summit to share how Hallmark amplified the impact of joint business planning with a purposeful, holistic approach

A veteran industry executive, Andy Murray will share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/Red president Tina Manikas in a May 16 keynote session at the Path to Purchase Summit.

OxfordSM executives Sarah Gelason and Jonathan Simpson will reveal how brands used to working in the brick-and-mortar space can collaborate with e-commerce and omnichannel retailers during a May 16 session at the Path to Purchase Summit.

Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.

Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.

Trust in manufacturers and their brands has been decreasing while consumers have demanded to know more about their products, and Unilever is responding to this environment by building trust through transparency.

At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

​​​​​​​The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."

The Johnson & Johnson executive will discuss how e-commerce has changed the traditional relationship between retailers and consumer goods manufacturers at the May event.

Joel Warady, general manager and chief sales & marketing officer at Mondelez International’s Enjoy Life Foods, will help marketers understand how to capitalize on the growing trend toward “free from” packaged goods in a lively presentation at the Path to Purchase Summit in May.

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

Steve Lafferty, senior director of health and wellness, will detail how brands can work with retailers to offer a better health and wellness experience for shoppers during a May 16 session. 

Smarter Every Day founder Destin Sandlin will take Summit attendees on a fast-paced, whirlwind voyage of discovery during a keynote address.

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative. Download the complete 2018 winners list today and get inspired by these truly remarkable activations.

Facial recognition technology has already been a powerful tool for security and health care, and it’s on the cusp of making a big splash in consumer marketing.

As Price Chopper Supermarkets rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything. Evaluating and shifting its approach to shopper marketing is a big part of that process.

“We identified the Path to Purchase Institute as the media company that had the exact audience we wanted to reach." says a Quotient (Crisp) executive.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

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