P2PI to Launch New Content Platform

The Path to Purchase Institute, a member-based community for consumer goods professionals and a division of EnsembleIQ, will launch a new industry magazine in May called Path to Purchase IQ.

Path to Purchase IQ unites P2PI landmark publication Shopper Marketing and Consumer Goods Technology to bring an integrated voice to the industry that is focused on best practices in consumer engagement, retailer relations, insights & analytics, enterprise excellence, emerging technologies and corporate strategy.

The debut issue of Path to Purchase IQ publishes May 1, featuring diverse content including a spotlight on 2019 P2PI Hall of Fame inductee Peter McGuinness of Chobani, an examination of in-store technological advancements, a look at standout small- to medium-sized businesses and a guide to supply chain management.

“We hope to empower industry executives through this platform,” said Terese Herbig, President at the Path to Purchase Institute. “It’s through provocative content and exclusive analysis that Rise will deliver much needed enterprise-wide strategies for consumer goods companies.”