Optimize and Measure Performance of your Trade Programs
Do you wonder why trade programs fail to provide expected return despite steady increases in promotion spending? It's time for manufacturers to take control of profitable brands and develop continuous growth by determining what promotional programs are most effective. But, where and how to start that process can be daunting. Download this whitepaper for step-by-step instructions on how industry leading companies utilize annual forecasts for each of their customers to start driving better profitability and increase margins in trade programs. Learn how here.