Olipop Names Christian Patiño Webb CEO
Prebiotic soda brand Olipop has named a new leader.
Christian Patiño Webb is taking over as chief executive officer as part of an evolving leadership structure to support the company's continued growth, scale and complexity, according to an Olipop statement on LinkedIn.
In the role, Patiño Webb will oversee business operations, distribution, organizational execution, brand expansion and strategic growth initiatives that support Olipop’s long-term vision.
With over 20 years of commercial leadership across top consumer packaged goods companies — including Procter & Gamble, Johnson & Johnson, Red Bull and Unilever — Patiño Webb brings extensive experience scaling high-growth consumer brands and strengthening organizational capabilities.
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Patiño Webb transitioned from foundational roles in sales and brand management to executive leadership at high-growth functional beverage and wellness startups like Day One and SmartyPants Vitamins. Most recently, he served four years as CEO at Electrolit, steering global brand strategy and market expansion.
"My focus will be on scaling the business for the future, investing in our people and capabilities, strengthening execution, and building on the strong foundation already in place," Patiño Webb said in a statement on LinkedIn. "Most importantly, I’ll be listening, learning and working alongside this exceptional team as we continue to expand Olipop’s impact on consumer health at scale."
As part of this transition, founder Ben Goodwin steps into the role of executive chairman and head of innovation.
