NPDI (New Product Development & Introduction)

SEO still matters, at least when it comes to snack discovery.

As many companies ramp up product innovation in 2024, some of the largest manufacturers recently detailed what they’re seeing about consumer behavior and how they’re adapting. Here's a snapshot.

Nestlé Health Science (NHSc) is seeing early success from its R&D Accelerator program, established last year to bring products to market much more quickly.

The Henkel Experience Center (HEC) serves as an interactive platform for myriad functions and stakeholders in the global company, and it’s become an integral part of its growth mission. Get a look inside.

On-Demand: Learn how one company accelerated product innovation with a blend of new technology, data and AI

New CPG product introductions declined 16% during the pandemic, but retail shelves are ready and waiting for the pipeline to unleash new innovations to woo consumers with less spending power. 

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. 

After spending the last two-plus years simplifying SKUs to keep production lines moving and products on shelves, many CPGs are now embracing new innovation strategies that meet today’s exceedingly heightened consumer expectations. Learn how.