News Briefs

Food manufacturer B&G Foods aims to beef up its supply chain capabilities and offset inflation woes through the acquisition of Growers Express’ frozen vegetable manufacturing operations.

Growers Express manufactures, produces, packages, and sells frozen vegetable products under the Green Giant brand, and the purchased assets include inventory, equipment, a sublease for a portion of a manufacturing facility in Yuma, AZ, and a lease for a warehouse facility in San Luis, AZ.

As part of the acquisition, B&G Foods also repurchased the master license agreement for certain Green Giant products and will assume responsibility for the administration of related sublicense agreements.

Approximately 155 employees will also become B&G Foods employees.

[See also: What’s the First Step to Supply Chain Resilience?]

Casey Keller, B&G Foods president and CEO, said Growers Express has been a key partner for a number of years, and increasing the variety and volume of Green Giant products produced at internal manufacturing facilities are expected to reduce inefficiencies, costs, and supply chain risk for certain items.

“We also believe that this acquisition will enhance our innovation efforts for the Green Giant brand and improve our speed to market for new innovation,” Keller added.

Terms of the deal weren’t disclosed.

B&G Foods is based in Parsippany, NJ, and includes such brands as Back to Nature, B&G, B&M, Bear Creek, Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, New York Style, Ortega, Polaner, Spice Islands, and Victoria in its portfolio.

Jennifer Litterick, CEO of CGT’s parent company, EnsembleIQ, was recently recognized as a Change-Maker in the information services industry by the Top Women in Media & Ad Tech Awards. 

Produced by AdExchanger and Admonster, the annual awards celebrate leaders who have made an impact in the digital media and advertising technology industry. 

“It is a privilege to be recognized by AdExchanger and AdMonsters as a leader in the information services industry. EnsembleIQ’s success can be attributed to the hard work and dedication of the entire EnsembleIQ team and I am pleased to share this accomplishment with them,” said Litterick. 

Litterick will also participate as a panelist on the c-suite panel “Current State of the Industry” at the MediaGrowth Summit 2022 on June 15. Other panel participants include Paras Maniar, CEO; Bobit and John Yedinak, president and co-founder, Aging Media Network; and Craig Fuller, CEO of FreightWaves, who will moderate the session. 

“I am passionate about the advancement of the information services industry and I look forward to sharing my insights at the Summit,” said Litterick. 

Litterick was appointed CEO of EnsembleIQ to define and execute a new company vision. She  specializes in turning challenged businesses into high-performing assets by quickly assessing changing  market opportunities, talent needs, and core strategy to ensure revenue and growth objectives are  reached. 

Litterick rebuilt the EnsembleIQ executive leadership team with a focus on innovation, and she  created a performance-based culture rooted in nurturing and recruiting high-performing employees — driving company growth. 

EnsembleIQ was recently named a “Best Place to Work in Chicago” by workplace culture evaluation firm Comparably based on a survey of company employees, who also gave  Litterick high ratings for her exceptional leadership.

Retail data platform SoundCommerce has acquired Outlier to better serve DTC consumer brands and retailers such as PacSun, Eddie Bauer, Constellation Brands, FTD-Proflowers and others.

Upon closing, digital retail veteran Steve Davis will take on the role of chief revenue officer, leading the company’s direct and channel sales, partnership alliances, and customer success operations. 

Davis has 25 years of enterprise and technical sales experience and is a veteran executive of BlueMartini, Escalate Retail, Demandtec, IBM, and Outlier. 

"I'm excited to join SoundCommerce at a pivotal moment in the company's upward trajectory, as  SoundCommerce leads the retail industry to profitable growth," said Davis, adding that optimizing profit drivers across every order and shopper relationship is essential for consumer brands.

"SoundCommerce looks for every opportunity to build and extend our core values, culture and technology as we grow," said Eric Best, SoundCommerce CEO. "Steve Davis and the Outlier team are a perfect fit, helping us build a world class organization as we expand our retail data capacity and domain expertise.

SAS is teaming with Cosmo Tech, a provider of simulation and digital twin supply chain technology, to build a hybrid AI-powered digital twin solution that connects demand planning and forecasting with production and inventory planning.

The technology is expected to create more resilient end-to-end supply chains for retailers and CPGs, including maintaining production quality and reducing waste, meeting demand shifts while minimizing lost sales, and maximizing resources.

It also seeks to help companies better anticipate risks, as well as as manage costs, margins, and supply chain disruptions.

[See also: Increase in Digital Twins May Give Rise to Marketplaces]

The solution, which involves the SAS Cloud for Intelligent Planning Suite running on SAS Viya and the Cosmo Tech 360 Simulation Platform, is designed to increase organizational flexibility by analyzing the data flowing off IoT devices like RFID tags, production lines, and vehicle telematics. The companies will focus initially on supply chains for manufacturing, consumer goods, and retail, with benefits potentially applying to other industries.

Dan Mitchell, SAS global director of retail and CPG, noted in a statement that the supply chain’s fragility has been revealed during recent crises.

“Looking back on the last couple of years, we can see all the things we thought were inefficient before — multiple distribution centers, carriers and routes — were actually investments in resiliency,” he added. “Consumer goods manufacturers typically rely on just a few analysts and planners to create a multitude of forecasts. Using intelligent automation with machine learning like digital twins allows companies to automate complex tasks so analysts are freed up for more critical work.”

Lululemon Athletica Inc., is looking to bolster its marketing mix measurement, leveraging a more holistic approach to better understand which strategies are most effective and reaching consumers no matter where they are. To do so, the company has tapped Nielsen as its preferred marketing mix modeling provider in the U.S. and Canada. 

The technology will allow Lululemon to analyze the performance of its marketing investments in order to optimize strategies and adjust budgets accordingly. The company will be able to measure the impact of several online segments, including search, display, video and social, as well as offline and external efforts like in-store promotions and macro market trends and the competitive landscape. 

Along with helping Lululemon find the optimal channel mix to balance its short-term sales goals and long-term brand growth, the company can lean on this technology to get a deeper understanding of which marketing decisions are driving ROI in sales, customer acquisition, and site traffic. 

Dave Suwanski, vice president of the marketing mix product at Nielsen, stated that advertisers today must have confidence in their data and measurement in order to improve the effectiveness and ROI of their marketing spend. 

"We are pleased to work with Nielsen, in tandem with our teams, as we quantify the effectiveness of our marketing initiatives," said Justin Richmond, chief digital analytics officer at Lululemon. "Nielsen's experience in brand marketing outcomes and measurement will aid us in ensuring we are adding value to new and existing guests with resonant messaging."

CGT parent company EnsembleIQ has named Jesse Yeung vice president of marketing. In the newly created position, Yeung will be responsible for EnsembleIQ’s marketing strategy including brand marketing, marketing communications and marketing operations that fuel audience engagement, revenue and business growth.

Yeung has had a long career at Informa Connect. Most recently, he was the marketing director where he was responsible for leading an integrated marketing strategy for digital and event brands in the restaurant, foodservice, catering, grocery, meetings, and special events industries. 

[Read more: RIS Parent EnsembleIQ Investing in Membership and Subscriptions With New Hire: Craig Lowe]

A strategic and data-driven marketer, Yeung has extensive audience development, demand generation, content marketing, and event marketing expertise supporting business-to-business content and event brands. Earlier in his career, Yeung was with Penton.

“We are fortunate to have Jesse to lead our marketing efforts. He brings a wealth of experience in the business-to-business foodservice, grocery, and meetings/events industries to this important position. Jesse’s role is vital to increasing awareness of EnsembleIQ and our properties in retail, healthcare, and hospitality,” said Joe Territo, executive vice president, content and communications, EnsembleIQ.

This article first appeared on the site of sister publication RIS.