Kimberly-Clark is bolstering its e-commerce presence on Amazon, elevating content syndication efforts to ensure all of its online listings showcase high-quality product data, images, and video.
The company, which manufactures brands like Huggies, DryNites, Kleenex, and Cottonelle, is working with Productsup to create custom web content and have it seamlessly integrate to its Amazon.com listings.
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According to Sophie van Logtestijn, customer business manager, e-commerce at Kimberly-Clark, businesses all have their own online content needs, and having a strong foundation to build on is imperative.
"Our goal is to continuously improve our online shelf presentation,” she said in a statement, adding that the technology being implemented offers a fully automated content platform and the necessary support to make it happen.
Consistency can be the biggest challenge, according to Koen Looijmans, EVP of retail at Productsup — particularly ensuring that online web visitors are presented with accurate product content in the appropriate language.
"Since working with Kimberly-Clark, we've been able to ensure that all of its product content is always optimized and published correctly, enabling the company to reach more consumers around the world and provide them with a positive experience,” he added.